In a year where football took center stage at the Super Bowl, it was two powerhouse women who truly captivated the audience: Taylor Swift and Beyoncé.

With a staggering 123.7 million viewers tuning in, this year’s showdown between the Kansas City Chiefs and the San Francisco 49ers marked the most-watched U.S. telecast since the historic Apollo 11 moon landing in 1969.

While various factors may have contributed to this massive viewership, the undeniable allure of Swift and Beyoncé played a significant role.

Swift’s presence alone sparked a surge in viewership, with a reported increase of 9% to 15% during Chiefs games, as noted by the New York Times.

The impact of her attendance at the 2024 Super Bowl was palpable, with her dedicated fanbase, known as Swifties, rallying behind her, hosting viewing parties, and even acquainting themselves with the intricacies of football to join in the excitement.

But Swift’s influence extended far beyond the field. Viral footage of her engaging in typical game-day activities, coupled with her post-game embrace with boyfriend Travis Kelce, dominated social media discussions long after the final whistle blew.

And just a week prior, Swift made history at the Grammys, further solidifying her status as a cultural icon.

Meanwhile, Beyoncé, though her attendance wasn’t officially announced, managed to set the internet ablaze with her mere presence.

In an electrifying ad for Verizon, she teased the release of her upcoming album, “Renaissance Act II,” sending fans into a frenzy. With the unexpected drop of two new singles, Beyoncé reignited anticipation for her next era, leaving her mark on Super Bowl LVIII.

While the Kansas City Chiefs emerged victorious on the field, it was Swift and Beyoncé who truly stole the spotlight, reminding the world of the indomitable power of female artists. As Beyoncé’s anthem famously proclaims, in the realm of cultural influence and sheer spectacle, it’s clear that women indeed run the world.